Episode 12

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Published on:

16th Jan 2025

Marketing In 2025 Is DIFFERENT - Here's Why

Want to learn more about Grant? | CLICK HERE

https://thegcstrategies.com/

Want to learn more about Tyler? | CLICK HERE

https://www.datcpa.net/


Show Notes:

In this podcast episode, hosts Grant Covault and Tyler Davis delve into the transformative role of video in marketing. Grant emphasizes the human connection video fosters, especially amid the pandemic's shift towards online engagement. They advocate for using smartphones to create authentic content and repurposing videos across platforms. Tyler discusses the benefits of video and podcasts for building trust and credibility, sharing personal media consumption experiences. The episode highlights the importance of strategic, authentic content and the evolving landscape of marketing, including the integration of AI tools.

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About the Podcast

NextGen Strategies
Welcome to the NextGen Strategies Podcast, the podcast for modern strategies to help family-owned, small businesses grow and compete.

Join long-time friends Grant Covault, marketing strategist and owner of GC Strategies, and Tyler Davis, CPA and owner of DAT CPA, as they interview subject experts on a variety of subjects such as leadership, marketing, finance, operations and much more.

If you are a current business leader, aspiring entrepreneur, or just someone looking to get the scoop on the latest and greatest happenings in the world of business, this pod is for you!

About your hosts

Tyler Davis

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As a CPA and financial strategist, I leverage my knowledge in finance and accounting to help small businesses and individuals thrive in a rapidly changing market. Check us out at www.datcpa.net

Grant Covault

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As a FCMO (Fractional Chief Marketing Officer) serving small businesses around the country, I'm blessed to be able to use my God-given skills to help businesses and their leaders creatively compete in ever-changing and difficult markets. Check us out at www.thegcstrategies.com and connect with me on Linkedin!