Episode 11

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Published on:

2nd Jan 2025

Creating a Strong Product Strategy Is KEY For Business Success

In this episode of the "Next Gen Strategies Podcast," Grant Covault, Tyler Davis, and guest Paul Miklautsch discuss strategies for family-owned small businesses to thrive. The conversation centers on product-market fit, innovation, and understanding customer needs. Paul shares insights from his experience in industrial design and product management, emphasizing the importance of customer feedback and iterative product development. Key points include engaging customers to identify true needs, focusing on benefits over features, investing in R&D, and fostering a culture of innovation. The episode highlights the value of prototyping and testing ideas with customers before finalizing products.

Want to learn more about Grant? | CLICK HERE

https://thegcstrategies.com/


Want to learn more about Tyler? | CLICK HERE

https://www.datcpa.net/


Learn more from our guest Paul!

https://www.boldrpm.com/paul-miklautsch-bio

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About the Podcast

NextGen Strategies
Welcome to the NextGen Strategies Podcast, the podcast for modern strategies to help family-owned, small businesses grow and compete.

Join long-time friends Grant Covault, marketing strategist and owner of GC Strategies, and Tyler Davis, CPA and owner of DAT CPA, as they interview subject experts on a variety of subjects such as leadership, marketing, finance, operations and much more.

If you are a current business leader, aspiring entrepreneur, or just someone looking to get the scoop on the latest and greatest happenings in the world of business, this pod is for you!

About your hosts

Tyler Davis

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As a CPA and financial strategist, I leverage my knowledge in finance and accounting to help small businesses and individuals thrive in a rapidly changing market. Check us out at www.datcpa.net

Grant Covault

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As a FCMO (Fractional Chief Marketing Officer) serving small businesses around the country, I'm blessed to be able to use my God-given skills to help businesses and their leaders creatively compete in ever-changing and difficult markets. Check us out at www.thegcstrategies.com and connect with me on Linkedin!