Episode 7

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Published on:

31st Oct 2024

How To Create Strategic Partnerships and Grow Your Business In 2024

In this episode of the Next Gen Strategies podcast, Grant Covault and Tyler Davis discuss the evolving landscape of marketing and sales, emphasizing the importance of building referral partnerships over traditional direct marketing methods. They highlight how consumer behavior has shifted, making direct sales calls and ads less effective. Instead, leveraging partnerships with trusted businesses can provide more effective access to potential customers. They also explore the benefits of niching down and ensuring cultural alignment with partners. The conversation underscores the value of genuine relationships and strategic networking, offering modern strategies for family-owned small businesses to grow.

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About the Podcast

NextGen Strategies
Welcome to the NextGen Strategies Podcast, the podcast for modern strategies to help family-owned, small businesses grow and compete.

Join long-time friends Grant Covault, marketing strategist and owner of GC Strategies, and Tyler Davis, CPA and owner of DAT CPA, as they interview subject experts on a variety of subjects such as leadership, marketing, finance, operations and much more.

If you are a current business leader, aspiring entrepreneur, or just someone looking to get the scoop on the latest and greatest happenings in the world of business, this pod is for you!

About your hosts

Tyler Davis

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As a CPA and financial strategist, I leverage my knowledge in finance and accounting to help small businesses and individuals thrive in a rapidly changing market. Check us out at www.datcpa.net

Grant Covault

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As a FCMO (Fractional Chief Marketing Officer) serving small businesses around the country, I'm blessed to be able to use my God-given skills to help businesses and their leaders creatively compete in ever-changing and difficult markets. Check us out at www.thegcstrategies.com and connect with me on Linkedin!