Leveraging LinkedIn Social Selling

LinkedIn has grown into one of the most practical channels for B2B growth, and it’s still one of the few places where consistent, human activity can outperform flashy ad budgets. In this episode, Grant and Tyler break down simple ways to tighten up your LinkedIn profile, create content that doesn’t feel cringey, and build warmer connections that lead to real conversations over time.

They also dig into why traditional cold outreach is losing its punch, how the buyer’s journey has changed, and why “being present” online now matters as much as showing up to in-person networking used to.

What we cover

• Why LinkedIn still rewards personal profiles more than company pages
• The profile basics most people ignore (photo, header, About section, experience)
• Simple content ideas that do not require becoming a motivational influencer
• Why commenting and engaging is free brand awareness
• How to connect without being weird or salesy
• The “warm outreach” mindset (and why it takes time)
• Using groups, associations, Slack/Discord communities, and referral networks to expand connections
• When LinkedIn Sales Navigator is worth it (and when it’s not)

Key takeaway

This is not a quick “throw gas on it” channel. LinkedIn rewards consistency, relevance, and credibility. Show up, be useful, be human, and let it compound.